Historical Media Network
Ultra-HD Headrest Displays
Video and infographic advertising delivered on high-definition tablets mounted behind vehicle headrests — bright picture, clean audio, a full-attention environment.
Historical · Out-of-Home · Smart Display (2019–2020)
Attention, captured in the back seat.
From 2019 through the early COVID-19 period, AdResst deployed and operated a smart-display advertising initiative across 38 rideshare vehicles associated with Stroll Guam. The venture reached ROI within eight months of the initial investment and became profitable by March 1, 2020. The partnership was dissolved due to the COVID-19 crisis. Lamont Duverne subsequently acquired the remaining 20% investor stake, making him the sole 100% owner of AdResst. AdResst later completed its Digital Content Managing System platform on January 21, 2021.
Start a conversationFounded 2019 · Historical (2019–2020)
The original model (historical)
Where the whole thing started.
Founded by Lamont Duverne in California. This deployment is no longer operating; it is presented as historical proof of AdResst's ability to build and run digital-out-of-home advertising, campaign creative and reporting systems.
Historical Distribution
38-Vehicle Guam Deployment
A 2019–2020 deployment placed AdResst displays in 38 vehicles associated with Stroll Guam. The partnership was dissolved due to COVID-19 and is not part of AdResst's present-day operations.
Historical Platform
Rotation, Reporting & Driver Revenue
Ad rotation placement, conversion reporting and monthly exposure summaries for advertisers — while drivers earned additional income from every screen.
Origin Story · Historical Archive (2019–2020)
The deployment, in the field.
Ultra-HD headrest displays, the Guam vehicle deployment, and live ad rotation — archival images from the 2019–2020 initiative AdResst Media grew out of. This deployment is no longer operating.
In the press · Benzinga · August 30, 2019
Young Founder & CEO of AdResst, Lamont Duverne, Creates A Clear Path to Profitability for Rideshare Giants
“While taking a ride, a lot of people do almost nothing until they get to their destination. It’s one of the best times to get passengers’ attention and deliver creative advertising content to them.”Read the Benzinga feature →
- 2019
- National press feature in Benzinga as a first-time founder — earned, not bought placement in a financial-media outlet.
- 38
- Vehicles activated in the 2019–2020 Guam deployment — closed solo. Historical; the partnership was dissolved due to COVID-19.
- 8 mo
- Time to ROI from initial investment; the venture became profitable by March 1, 2020.
- 100%
- Founder ownership today — Lamont Duverne acquired the remaining 20% investor stake, making AdResst independent and founder-owned.
2019–2020 → Today
Same thesis. Entirely different business.
The thinking behind the Benzinga feature still drives AdResst Media — but the company today is independent, founder-owned and focused on digital advertising, websites, AI automation, local SEO and conversion systems. The Guam deployment is history, not current operations.
Attention
2019
Owning the captive minutes of a ride — the moment before a passenger decides where to eat, stay, or spend.
Now
Owning attention wherever the decision happens: search, websites, content and local visibility — the same intent window, unbundled from one seat.
Distribution
2019
A hardware deployment: ultra-HD tablets placed in 38 vehicles in Guam, 2019–2020.
Now
A digital distribution stack — websites, paid social, local search, streaming and direct mail — planned in the brief so the work reaches people.
Small business access
2019
A simple, affordable, direct-to-consumer medium so local businesses could reach customers without an agency.
Now
The Local Business system: site, AI receptionist, reviews, social, and reporting — the same promise, now an operating system instead of an ad slot.
Proof
2019
Ad rotation placement, conversion reports, and monthly exposure summaries for every advertiser.
Now
Media intelligence — conversion tracking, campaign analytics, and case-study reporting standard on every engagement.
Creators & earners
2019
Drivers earning additional income from a screen they didn't have to build or sell.
Now
Creators, artists, and talent monetized through partnerships, label services, studio infrastructure, and recoup accounting.
Structure
2019
One LLC and one investor group behind a single smart-display initiative.
Now
An independent, 100% founder-owned media group — AdResst Media, 2ND ADAM, Grown Kids Music Group Label, The Kake Factory Recording Studio and Recoup.
The Role
From one screen to an ecosystem.
AdResst began as an advertising technology company solving a narrow problem well: passengers spend a ride doing almost nothing, and that window is the most attentive, highest-intent moment in a consumer's day. Putting a smart display in it made the ride profitable for drivers and direct-to-consumer for local businesses.
That initiative ran from 2019 through the early COVID-19 period across 38 vehicles associated with Stroll Guam, reached ROI within eight months and became profitable by March 1, 2020, before the partnership was dissolved due to the COVID-19 crisis. Lamont Duverne then acquired the remaining 20% investor stake, becoming sole 100% owner, and AdResst completed its Digital Content Managing System platform on January 21, 2021.
Everything that followed is an expansion of the same thesis: own the moment of attention, own the content inside it, and own the data that proves it worked. AdResst Media today is independent and founder-owned, focused on digital advertising, websites, AI automation, local SEO and conversion systems. Founder and CEO: Lamont Duverne. Based in Burbank, California.
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AdResst Origin Story · A Division of AdResst Media